11-12 November 2014 | Hong Kong

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Apurva PUROHIT

Apurva PUROHIT
Apurva PUROHIT
CEO, Radio City 91.1FM

Apurva Purohit is the CEO of Radio City 91.1FM and has been managing media organizations for a large part of the 25 years she has spent in the corporate world.

She is credited with bringing into the country the concept of consolidated media–buying by launching the first ever independent media buying agency, Lodestar in 1995. Lodestar is amongst the top 5 agencies in the country today and a part of IPG, one of the big four global advertising holding companies in the world.

Over the past 8 years she has led Radio City through a cycle of ‘Build-Grow-Consolidate’ partnering IVFA, one of the oldest and most experienced private equity players in the country with ~$1.4 billion under management. Under her leadership Radio City has grown from a 4 city to a national presence across 20 cities, and is a leader in many of the markets it operates in. Radio City has also won several best practices awards and been voted amongst the best places to work in Media and across industries by the Great Place to Work Survey for the last three years.

Apurva lectures extensively at institutes and corporates, on issues ranging from leadership skills and building great organizational cultures, managing gender diversity, creating the balance between home and work, and making successful career choices.

She is also the author of the national best -selling book on successfully managing the merge between home and work “Lady, You’re not a Man” – the Adventures of a Woman at Work, published by Rupa Publications.