11-12 November 2014 | Hong Kong

organised-by new


Tuesday 11 November, 4pm - 5.30pm

In this visionary session, thought leaders will share how business leaders and managers can leverage diverse thinking to drive innovation in their organisations in Asia.

Raj Kuma

Blue Ocean Strategy
Raj Kumar, Vice-President, Global Consulting
UCSI Consulting

In this keynote, Raj Kumar will share key concepts of the widely acclaimed Blue Ocean Strategy – an approach that empowers companies to drive innovative and completely new ways of thinking to drive competitive advantage. Making the link with diversity and inclusion and sharing tangible examples from the region, Raj will highlight how by adopting Blue Ocean thinking, companies can set themselves apart from the competition and uncover new market opportunities.

blue ocean

Blue Ocean Strategy is the fastest selling title ever published by Harvard Business School Press, with a record-breaking 36 languages sold. Since being published, the book has hit several bestseller lists, including the Wall Street Journal and BusinessWeek. The book has resonated with executives at small and large companies, nonprofits, and government agencies, many of whom have changed their strategies after reading the book. They include Nintendo, Ford, Samsung, The Government of Malaysia and Air Asia.



See short video clip on Blue Ocean strategy: